Cycling is more than a sport — it’s a lifestyle, a passion, and for some, a way of seeing the world. Few brands capture that spirit quite like Isadore, the Slovakian cycling apparel company founded by two men who’ve lived and breathed life on the bike at the very highest level.
As of now, BikeFirst is proud to represent Isadore in the Benelux — offering retailers the chance to bring a brand into their shop that combines technical performance, refined style, and sustainable values. But to truly understand what makes Isadore different, you need to know where it comes from.
From the WorldTour to the World of Design
Isadore was founded by Martin and Peter Velits, twin brothers and former professional cyclists who spent years competing at the top of the sport. Their careers included stints with some of the world’s best-known teams, multiple Grand Tour appearances, and even World Championship titles.
But their story didn’t end at the finish line. When they stepped off the pro circuit, the Velits brothers brought their experience, discipline, and attention to detail into something new: creating the cycling apparel they always wished existed — functional yet stylish, technically advanced yet comfortable, and always ethically made.
The result? Isadore. A brand born from experience, driven by passion, and shaped by the kind of insight only professional cyclists can offer.
The Isadore Philosophy
Isadore is not about flashy race kits or trend-chasing designs. It’s about creating gear that feels great on every ride — from the longest endurance effort to the most relaxed Sunday spin. Every item reflects the brand’s core pillars:
1. Authenticity
Isadore is founded by riders who understand the demands of cycling — not just physically, but emotionally. Their designs are rooted in the real-life needs of cyclists, combining technical features with the kind of style and comfort that makes you want to wear it every day.
2. Sustainability
From the very beginning, Isadore has prioritized sustainable materials and ethical manufacturing. Most products are made with Merino wool blends, a natural performance fabric that’s breathable, moisture-wicking, and naturally odor-resistant. What’s more, all production takes place locally in Europe, with a focus on low-impact processes and fair working conditions.
3. Timeless Design
While many cycling brands chase bold graphics and ever-changing trends, Isadore stays true to its aesthetic: understated, elegant, and effortlessly stylish. Their apparel feels equally at home on alpine climbs and café terraces — and it stays in fashion season after season.
Made in Europe. Trusted Worldwide.
One of the strongest reasons to trust in Isadore is their commitment to local European production. In an industry where outsourcing is the norm, Isadore proudly keeps its supply chain close. Most of their garments are manufactured in Slovakia and neighboring countries, ensuring greater control over quality, labor conditions, and environmental standards.
For retailers, this also means something special: a brand with a story that customers connect with — not just another logo on a jersey, but a company with a mission, a history, and a clear commitment to doing things right.
Why Retailers Choose Isadore
At BikeFirst, we carefully curate brands that offer something exceptional to our dealers. Isadore is a perfect example of that philosophy. Here’s what makes it a standout choice for retailers:
No Minimum Order Quantities (MOQ) – Order flexibly, with no pressure
Attractive retail margins – A premium brand with healthy commercial returns
Strong brand story and lifestyle appeal – Perfect for creating emotional connection with customers
High customer retention – Riders come back for more once they experience the comfort and fit
European-made with a sustainable edge – Easy to communicate, hard to compete with
Isadore Is Ready for the Benelux
Cycling culture in the Benelux is mature, diverse, and growing. Riders here appreciate quality, care about materials, and are open to products that stand out for the right reasons. That’s why Isadore is such a natural fit — it speaks to the modern rider who values performance with purpose.
Whether you’re a boutique bike shop, a performance-focused retailer, or a lifestyle cycling destination, Isadore offers something truly fresh and relevant. And with flexible ordering, marketing support, and local representation via BikeFirst, it’s never been easier to bring the brand into your store.
Let’s Ride Together
We invite you to discover Isadore for yourself. Browse the lookbook, feel the fabrics, explore the fit — and see how this Slovakian success story can elevate your shop.
For more information, dealer inquiries, or sample requests, contact:
📧 dennis@bikefirst.nl
📞 +31 6 39081654