Premium European Bicycle Brands & Components. Exclusive agent for high-end brands like 3T Bike, TIME Bicycles, BEAST Components and Isadore Cyclomg Apparel — All proudly manufactured in Europe.
Cycling is passion
At BikeFirst, cycling is more than a business — it’s a way of life. We believe in riding, sharing stories, and building communities. That passion is the driving force behind everything we do.
Strong Customer Relations
Our commitment to OEMs, distributors and retailers goes beyond product supply. We offer personalized support, short communication lines, and always prioritize reliability and service excellence.
European Manufacturing
All our brands manufacture within Europe — ensuring exceptional quality, efficient logistics, and sustainable production. That’s our unique advantage.
Meet our European brands
BEAST Components
Handmade carbon components from Germany, developed for riders who demand performance without compromise.
3T
Performance bikes designed and engineered in Italy. Known for innovation, aerodynamics, and unmistakable style.
TIME Bicycles
Precision-crafted in Slovakia, TIME blends craftsmanship with advanced technology to deliver world-class road bikes.
ISADORE
Premium cycling apparel designed by former pros, crafted in Europe with Merino comfort, timeless style, and a focus on sustainability.
Video - In the Spotlight -
“How the TIME Scylon is Made in Slovakia”
Why the 3T Extrema Italia Shines with Wider Tyres
Gravel is unpredictable. Fast-rolling roads suddenly dissolve into loose rock, ruts, and roots. That’s why the 3T Extrema Italia, with its generous tyre clearance (57mm), was engineered to give riders a crucial advantage: the ability to run wider, MTB-style tyres without compromise. The Protection You Need In the chaos of gravel racing, pinch flats can end your day in seconds. Wider tyres simply put more air and volume between your rim and the ground, absorbing…
Take Control: BEAST Components’ Cockpit Solutions Redefine Innovation and Ease
At BikeFirst, we proudly partner with brands that push boundaries in design, performance, and precision. One such standout is BEAST Components—a brand setting new benchmarks with their advanced carbon cockpit solutions. Engineered in Germany, Produced in Europe BEAST Components combines cutting-edge engineering from Dresden, Germany, with high-quality manufacturing in Poland, allowing complete control over development and production. This European footprint ensures not only top-tier quality but also short supply chains, sustainability, and responsiveness to market…
ISADORE: Where Performance Meets Purpose
Cycling is more than a sport — it’s a lifestyle, a passion, and for some, a way of seeing the world. Few brands capture that spirit quite like Isadore, the Slovakian cycling apparel company founded by two men who’ve lived and breathed life on the bike at the very highest level. As of now, BikeFirst is proud to represent Isadore in the Benelux — offering retailers the chance to bring a brand into their…
OUR OFFICE
BIKEFIRST
Bazuinlaan 8, 5402 PC, UDEN, The Netherlands