Premium European Bicycle Brands & Components. Exclusive agent for high-end brands like 3T, TIME Bicycles and BEAST Components — proudly manufactured in Europe.
Cycling is passion
At BikeFirst, cycling is more than a business — it’s a way of life. We believe in riding, sharing stories, and building communities. That passion is the driving force behind everything we do.
Strong Customer Relations
Our commitment to OEMs, distributors and retailers goes beyond product supply. We offer personalized support, short communication lines, and always prioritize reliability and service excellence.
European Manufacturing
All our brands manufacture within Europe — ensuring exceptional quality, efficient logistics, and sustainable production. That’s our unique advantage.
Meet our European brands
"Push Limits. Ride BEAST."
3T "Performance by Design."
"Elegance in Motion - TIME."
BEAST Components
Handmade carbon components from Germany, developed for riders who demand performance without compromise.
3T
Cutting-edge performance bikes designed and engineered in Italy. Known for innovation, aerodynamics, and unmistakable style.
TIME Bicycles
Precision-crafted in Slovakia, TIME blends craftsmanship with advanced technology to deliver world-class road bikes.
Video - In the Spotlight -
“How the TIME Scylon is Made in Slovakia”
Precision, Passion, Performance: The Craftsmanship Behind BEAST Components
In a world increasingly defined by mass production and outsourced engineering, BEAST Components continues to stand for something rare—purpose-built excellence, uncompromising performance, and a deep commitment to craftsmanship. While the brand has recently transitioned production to Kraków, Poland, its soul remains in Dresden, Germany, where testing, development, and the spirit of BEAST are still forged in-house by the very riders who use the components. New Production, Same BEAST Quality The move to Kraków marks an…
The Evolving Landscape of the Bicycle Industry in 2025
The bicycle industry has experienced a remarkable transformation over the past decade, driven by technological innovation, shifting consumer habits, and a renewed global focus on sustainability. In 2025, we find ourselves at the intersection of tradition and transformation — where classic craftsmanship meets cutting-edge engineering, and where bikes are not just products, but part of a lifestyle. 1. The Rise of Electrification and Smart Mobility One of the most significant shifts in the industry has…
Why European Production Matters in 2025
https://www.youtube.com/watch?v=hM1ZMBLmnlk In an era defined by shifting supply chains, global uncertainty, and rising sustainability demands, the return to European manufacturing is more than just a trend — it’s a movement. In the cycling industry, where precision, performance, and trust are everything, European-made products are gaining new relevance. At BikeFirst, we are proud to represent brands that not only design but also manufacture their products right here in Europe. But why exactly does this matter in…
OUR OFFICE
BIKEFIRST
Bazuinlaan 8, 5402 PC, UDEN, The Netherlands