Premium European Bicycle Brands & Components. Exclusive agent for high-end brands like 3T Bike, TIME Bicycles and Isadore Cycling Apparel — All proudly manufactured in Europe.
Cycling is passion
At BikeFirst, cycling is more than a business — it’s a way of life. We believe in riding, sharing stories, and building communities. That passion is the driving force behind everything we do.
Strong Customer Relations
Our commitment to OEMs, distributors and retailers goes beyond product supply. We offer personalized support, short communication lines, and always prioritize reliability and service excellence.
European Manufacturing
All our brands manufacture within Europe — ensuring exceptional quality, efficient logistics, and sustainable production. That’s our unique advantage.
Meet our European brands
3T
Performance bikes designed and engineered in Italy. Known for innovation, aerodynamics, and unmistakable style.
TIME Bicycles
Precision-crafted in Slovakia, TIME blends craftsmanship with advanced technology to deliver world-class road bikes.
REX
Premium Bike care products produced in Finland. REX is on the top level of performace for your drivetrain and more.
Video - In the Spotlight -
“3T Jazz Carbon” – A patented process where every gram has a purpose
Why the 3T Extrema Italia Shines with Wider Tyres
Gravel is unpredictable. Fast-rolling roads suddenly dissolve into loose rock, ruts, and roots. That’s why the 3T Extrema Italia, with its generous tyre clearance (57mm), was engineered to give riders a crucial advantage: the ability to run wider, MTB-style tyres without compromise. The Protection You Need In the chaos of gravel racing, pinch flats can end your day in seconds. Wider tyres simply put more air and volume between your rim and the ground, absorbing…
The Evolving Landscape of the Bicycle Industry in 2025
The bicycle industry has experienced a remarkable transformation over the past decade, driven by technological innovation, shifting consumer habits, and a renewed global focus on sustainability. In 2025, we find ourselves at the intersection of tradition and transformation — where classic craftsmanship meets cutting-edge engineering, and where bikes are not just products, but part of a lifestyle. 1. The Rise of Electrification and Smart Mobility One of the most significant shifts in the industry has…
Why European Production Matters in 2025
https://www.youtube.com/watch?v=hM1ZMBLmnlk In an era defined by shifting supply chains, global uncertainty, and rising sustainability demands, the return to European manufacturing is more than just a trend — it’s a movement. In the cycling industry, where precision, performance, and trust are everything, European-made products are gaining new relevance. At BikeFirst, we are proud to represent brands that not only design but also manufacture their products right here in Europe. But why exactly does this matter in…
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