About
Let me introduce myself…
My name is Dennis Jansen, owner and founder of BikeFirst (established in 2022).
BikeFirst was founded after nearly a decade of experience in the bicycle industry. I began as the owner of Bike Center Uden, where I built premium custom bikes and provided service to end-consumers.
From 2018 to 2022, I worked as an account manager for ROTOR Bike Components, a Spanish manufacturer of high-end cycling components. In 2021, I also took on a role as account manager for TIME Bicycles — originally a French brand founded in 1987, now manufacturing in Slovakia.
When BikeFirst launched in 2022, I continued my work as a passionate sales agent for ROTOR and TIME.
In 2023, I had the pleasure of connecting with Mirko Filler, founder of BEAST Components in Dresden, Germany. This remarkable company is known for beautifully engineered, high-quality components made entirely in Germany.
That same year, I was fortunate to start working with 3T Bike, an iconic Italian brand founded in 1961 and based in Presezzo. Today, 3T proudly produces their outstanding ‘Made in Italy’ frames in-house.
I consider myself privileged and grateful to work in one of the most exciting industries, with a vibrant network of retailers, manufacturers, and visionary brands. For me, it’s all about people, strong connections, and the synergy that arises when the right brands come together.
Thank you for reading!
Dennis Jansen
Why Choose Us?
Working Together
Success in business is built through teamwork. That’s where we strive to make a difference in the cycling industry.
More than 10 yrs experience
Since 2014, I have been active in the high-end segment of the bicycle market, serving customers, retailers, and manufacturers.
Service and Support
Strong, dependable service is crucial to any lasting partnership — and that’s exactly where I step in.
Dennis Jansen
Dennis Jansen Owner and Founder I began cycling at the age of 12, riding long-distance tours even as a kid. Today, I still enjoy exploring Europe on my road and gravel bikes. Since 2002, I have worked independently in sales and coaching. In 2014, I transitioned into the bicycle industry, where my passion and profession finally aligned. My personal mission is to build strong connections — from companies to end-consumers and everyone in between — creating an environment that fosters success and growth.
