Gravel is unpredictable. Fast-rolling roads suddenly dissolve into loose rock, ruts, and roots. That’s why the 3T Extrema Italia, with its generous tyre clearance (57mm), was engineered to give riders a crucial advantage: the ability to run wider, MTB-style tyres without compromise. The Protection You Need In the chaos of gravel racing, pinch flats can end your day in seconds. Wider tyres simply put more air and volume between your rim and the ground, absorbing […]
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Cycling is more than a sport — it’s a lifestyle, a passion, and for some, a way of seeing the world. Few brands capture that spirit quite like Isadore, the Slovakian cycling apparel company founded by two men who’ve lived and breathed life on the bike at the very highest level. As of now, BikeFirst is proud to represent Isadore in the Benelux — offering retailers the chance to bring a brand into their […]
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he bicycle industry has experienced a remarkable transformation over the past decade, driven by technological innovation, shifting consumer habits, and a renewed global focus on sustainability. In 2025, we find ourselves at the intersection of tradition and transformation — where classic craftsmanship meets cutting-edge engineering, and where bikes are not just products, but part of a lifestyle. 1. The Rise of Electrification and Smart Mobility One of the most significant shifts in the industry has […]
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https://www.youtube.com/watch?v=hM1ZMBLmnlk In an era defined by shifting supply chains, global uncertainty, and rising sustainability demands, the return to European manufacturing is more than just a trend — it’s a movement. In the cycling industry, where precision, performance, and trust are everything, European-made products are gaining new relevance. At BikeFirst, we are proud to represent brands that not only design but also manufacture their products right here in Europe. But why exactly does this matter in […]
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