About

Please allow me to introduce myself…
My Name is Dennis Jansen, owner and founder of BikeFirst (since 2022).
BikeFirst was started after a period of working almost 10 years in the bicycle industry. Working as a shop owner (Bike Center Uden), building premium custom bikes, servicing end-consumers.
From 2018 till 2022 employed as an account manager for the Spanish producer of high-end bike components ROTOR Bike Components. In this period of time also started in 2021 as an account manager for TIME Bicycles. Originally French Company (1987) located prodution in Slovakia.
In 2022 when BikeFirst was born, I continued passioneted as a sales agent for ROTOR Bike Components and TIME Bicycles.
In 2023 I was thrilled to got in contact with Mirko Filler, Founder of the Dresden Company BEAST Components. This company is all about beautiful high quality bike components which are developped and produced in Germany. In the same year I was pleaseured to got in contact with 3T Bike. This Italian company, located in Pressezo and founded in 1961, now produce also in house their magnificent 3T Made in Italy frames.
From today I am privileged and thankful to work in the most excited branche, with a beautiful network of retailers, companies and producers. It’s all about people, the connection with people and the synergy of the right brands.
Thanks for reading! Dennis Jansen
WAAROM ONS?
Working Together
Business can only be succesful when you work together as a TEAM. Here is where we can make a difference in the industry.
More than 10 yrs experience
Since 2014 I am moving within the high-end segmentation of Bicycle Brands to serve customers, retailers and producers.
Service and Support
It's important that relations can rely on great support and service. Here is where I come in action.
Person in Contact


Dennis Jansen
From the age of 12 started with cycling. As a kid already riding long distance tours. And from today still love to ride my road- or gravelbike all around Europe.
From 2002 working self-employed in the sales and coaching. Since 2014 moving around in the Bicycle Industry where I love to work in where passion comes together!
My personal vision is to bring people together from company to end-consumer and all in between in a powerful and succesful environment.
