Premium Bicycle Brands & Components. Exclusive agent for high-end performance brands like 3T Bike, Santini Cycling Wear TIME Bicycles, Zuatu Cycling Shoes and REX wax.
Cycling is passion
At BikeFirst, cycling is more than a business — it’s a way of life. We believe in riding, sharing stories, and building communities. That passion is the driving force behind everything we do.
Strong Customer Relations
Our commitment to OEMs, distributors and retailers goes beyond product supply. We offer personalized support, short communication lines, and always prioritize reliability and service excellence.
European Manufacturing
Most of our brands manufacture in Europe — ensuring exceptional quality, efficient logistics, and sustainable production. That’s our unique advantage.
Meet our Exclusive brands
Video - In the Spotlight -
“3T Jazz Carbon” – A patented process where every gram has a purpose
Why Hot Wax is the smartest choice?
Why Hot Wax Is the Smartest Upgrade for Your BikeLess wear. More efficiency. A cleaner drivetrain. Ask the average cyclist what they spend the most money on regarding their bike, and chances are they will think of wheels, tires, or a new groupset. Yet, one of the greatest performance and cost gains is hidden in something much smaller: the chain. More and more professional teams and dedicated cyclists are switching to hot wax. Not because…
Why the 3T Extrema Italia Shines with Wider Tyres
Gravel is unpredictable. Fast-rolling roads suddenly dissolve into loose rock, ruts, and roots. That’s why the 3T Extrema Italia, with its generous tyre clearance (57mm), was engineered to give riders a crucial advantage: the ability to run wider, MTB-style tyres without compromise.The Protection You NeedIn the chaos of gravel racing, pinch flats can end your day in seconds. Wider tyres simply put more air and volume between your rim and the ground, absorbing sharp hits…
The Evolving Landscape of the Bicycle Industry in 2025
The bicycle industry has experienced a remarkable transformation over the past decade, driven by technological innovation, shifting consumer habits, and a renewed global focus on sustainability. In 2025, we find ourselves at the intersection of tradition and transformation — where classic craftsmanship meets cutting-edge engineering, and where bikes are not just products, but part of a lifestyle.1. The Rise of Electrification and Smart MobilityOne of the most significant shifts in the industry has been the…
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