I work with brands in the cycling industry to build sustainable growth — across OEM partnerships and aftermarket markets.
My role sits at the intersection of strategy, sales and execution. I help brands enter new markets, develop long-term partnerships and turn strong products into commercially successful businesses.
A key part of my work is relationship building. I strongly believe that long-term success in this industry is driven by trust, alignment and personal connections — not short-term transactions.
Rather than operating as a traditional agency, I work closely with a limited number of partners, acting as an extension of their organization.
OEM Partnerships
I support brands and manufacturers in building long-term OEM relationships, focused on product integration, reliability and scalability.
This typically includes:
- OEM strategy and positioning
- Partner and factory sourcing
- Product integration and development alignment
- Commercial structuring of OEM agreements
- Long-term roadmap and volume planning
OEM collaborations are selective and often confidential, with a strong focus on trust, continuity and strong working relationships across all stakeholders.
Aftermarket & Distribution
For aftermarket brands, I focus on market entry, sales growth and brand development, particularly within the Benelux and broader European market.
This includes:
- Sales representation and commercial execution
- Distributor and dealer network development
- Go-to-market strategy
- Brand positioning and visibility
- Long-term distributor partnerships
Building and maintaining strong relationships with distributors, dealers and partners is central to this approach and essential for sustainable growth.
How I Work
I work independently and hands-on, with a clear preference for:
- Long-term partnerships
- Transparent communication
- Strong, trust-based relationships
- Practical, result-driven execution
I deliberately limit the number of brands I work with to ensure focus, commitment and alignment on both sides.
Background
With experience across OEM environments and aftermarket brands, I understand both the technical and commercial sides of the cycling industry.
This allows me to connect the right partners, communicate effectively at different levels, and build lasting relationships that translate product value into commercial success.
Let’s Talk
If you’re looking for support with:
- OEM development
- Market entry
- Sales representation
- Strategic partnerships
Feel free to get in touch to explore whether there’s a fit.
