Advanced frame craftsmanship with a rich heritage
TIME Bicycles is a premium bicycle brand with deep roots in European cycling. Founded in 1987, TIME has built a reputation around frame technology, material expertise, and manufacturing precision — with a strong focus on ride quality and performance.
Today, TIME frames are manufactured in Slovakia – Europe, using proprietary processes that allow for precise control over carbon lay-up and frame characteristics. This combination of heritage and modern production makes TIME a distinctive choice within the high-end road and performance segment.
Brand positioning
TIME is positioned firmly in the premium frame and performance category, with a strong emphasis on craftsmanship, durability, and refined ride characteristics.
Key elements of the brand include:
- In-house carbon frame manufacturing
- Proprietary production techniques
- Focus on stiffness, comfort, and long-term performance
- Timeless design with a technical foundation
Rather than chasing short-term trends, TIME continues to develop frames with a clear and deliberate engineering philosophy.
Who TIME is for
TIME is particularly well suited for:
- Premium retailers with a focus on frames and custom builds
- Dealers serving experienced and discerning cyclists
- Shops that value product depth, fit expertise, and long-term customer relationships
- Riders looking for a high-end frame with character and proven performance
TIME performs best in environments where quality, craftsmanship, and technical storytelling are appreciated.
BikeFirst & TIME Bicycles
BikeFirst represents TIME Bicycles in the aftermarket with a focus on sustainable growth and long-term partnerships.
My role includes:
- Market and territory development
- Retailer support
- Sales coordination and account management
- Strategic positioning within the premium frame segment
- Feedback and alignment between brand and market
I work closely with partners to ensure TIME is represented consistently, supported properly, and positioned in line with its values and technical strengths.
Working with TIME
TIME partnerships are built selectively, with a strong focus on quality, commitment, and long-term collaboration.
If you are a distributor or retailer interested in working with TIME Bicycles, I’d be happy to discuss whether there is a good fit.
