https://www.youtube.com/watch?v=hM1ZMBLmnlk In an era defined by shifting supply chains, global uncertainty, and rising sustainability demands, the return to European manufacturing is more than just a trend — it’s a movement. In the cycling industry, where precision, performance, and trust are everything, European-made products are gaining new relevance. At BikeFirst, we are proud to represent brands that not only design but also manufacture their products right here in Europe. But why exactly does this matter in […]