Cycling is more than a sport — it’s a lifestyle, a passion, and for some, a way of seeing the world. Few brands capture that spirit quite like Isadore, the Slovakian cycling apparel company founded by two men who’ve lived and breathed life on the bike at the very highest level. As of now, BikeFirst is proud to represent Isadore in the Benelux — offering retailers the chance to bring a brand into their […]