BikeFirst Brands

BikeFirst Cycling and Components brands

3T BIKE

Innovation is in 3T’s DNA, and with this very incomplete list we honor the great ingenuity of Mario Dedioniggi and those who followed him since 1961.

ROTOR BIKE COMPONENTS

ROTOR resulted from a dream, when in 1994, two friends who were also cycling enthusiasts believed they could achieve something that many others had tried and failed at: to eliminate the dead spots in the pedal stroke. Pablo Carrasco, an aeronautical engineer, and Ignacio Estellés, a lawyer, had a vision that it would be possible to revolutionize cycling technology simply through a new idea.

TIME BICYCLES

Since our foundation in 1987, we’ve continually pushed the boundaries of technology, design and innovation. We are driven by the desire to build the best bikes in the world and our guiding principle – Le Defi / The Challenge – inspires us to never rest, never take the easy option and to lead the way.

SELLE REPENTE

f you want to fully appreciate the quality of a REPENTE seat, do not stop at the surface. Turn it over and check what’s underneath.A REPENTE seat does not have a “dark side”: Ours is a 360° approach to quality.

BEAST COMPONENTS

We are proud to deliver handmade quality from Germany – it’s all about craftsmanship. Craftsmanship lives through the people who ply their trade; through their experience, knowledge and commitment. We work with the best tools: our own hands.