Isadore – Premium Cycling Apparel, Now Represented by BikeFirst
Isadore is more than just cycling apparel — it’s a mindset. Founded by former WorldTour professionals Martin and Peter Velits, Isadore blends technical performance, elegant design, and sustainable European manufacturing into every piece.
Designed by Riders, for Riders
Born from thousands of hours in the saddle, Isadore garments are crafted with a deep understanding of what cyclists need. Expect natural Merino wool blends, smart features, and a timeless aesthetic that performs on the road and looks sharp off the bike.
Why Choose Isadore for Your Store?
Made in Europe – ethically and locally produced
🧵 Merino-blend fabrics – breathable, thermoregulating, and odor-resistant
♻️ Sustainably crafted – with care for people and planet
🚫 No Minimum Order Quantity (MOQ) – order flexibly, scale confidently
💰 Strong retail margins – premium value with healthy returns
Isadore at BikeFirst
As the exclusive representative for the Benelux region, BikeFirst offers direct access to Isadore’s latest collections, clear communication, and full retailer support.
If you’re looking to enrich your offering with a premium, story-driven brand, Isadore is the perfect fit.
Interested in Becoming a Dealer?
Contact us at dennis@bikefirst.nl or give us a call — we’re happy to send over a lookbook or discuss possibilities.