In a world increasingly defined by mass production and outsourced engineering, BEAST Components continues to stand for something rare—purpose-built excellence, uncompromising performance, and a deep commitment to craftsmanship. While the brand has recently transitioned production to Kraków, Poland, its soul remains in Dresden, Germany, where testing, development, and the spirit of BEAST are still forged in-house by the very riders who use the components. New Production, Same BEAST Quality The move to Kraków marks an […]
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The Evolving Landscape of the Bicycle Industry in 2025
The bicycle industry has experienced a remarkable transformation over the past decade, driven by technological innovation, shifting consumer habits, and a renewed global focus on sustainability. In 2025, we find ourselves at the intersection of tradition and transformation — where classic craftsmanship meets cutting-edge engineering, and where bikes are not just products, but part of a lifestyle. 1. The Rise of Electrification and Smart Mobility One of the most significant shifts in the industry has […]
Read MoreWhy European Production Matters in 2025
https://www.youtube.com/watch?v=hM1ZMBLmnlk In an era defined by shifting supply chains, global uncertainty, and rising sustainability demands, the return to European manufacturing is more than just a trend — it’s a movement. In the cycling industry, where precision, performance, and trust are everything, European-made products are gaining new relevance. At BikeFirst, we are proud to represent brands that not only design but also manufacture their products right here in Europe. But why exactly does this matter in […]
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