Supporting premium bicycle brands beyond the product
The aftermarket is not just about distribution — it’s about positioning, trust, and long-term relationships.
At BikeFirst, I support premium bicycle brands in building and growing a sustainable aftermarket presence across Europe. From first market introduction to long-term development, I work closely with brands, distributors, and retailers to ensure the right positioning, the right partners, and a consistent brand story.
My focus is always on quality over quantity, and on partnerships that create value for everyone involved.
What I do
I support aftermarket growth through a hands-on, relationship-driven approach, including:
- Distributor and retailer onboarding
- Market and territory development
- Brand positioning within the premium segment
- Sales execution and account management
- Ongoing relationship management with key partners
- Coordination of after-sales, service, and technical feedback
- Support during trade shows, events, and dealer visits
Rather than chasing volume, I focus on building strong foundations that allow brands to grow in a healthy and controlled way.
How I work
I believe successful aftermarket representation is built on trust, transparency, and continuity.
That means:
- Working with a limited number of partners
- Acting as a direct and reliable point of contact
- Thinking long-term, not transactional
- Aligning closely with a brand’s values, positioning, and ambitions
I invest heavily in relationships — because strong connections between brands, distributors, and retailers are what ultimately drive sustainable success.
Experience & brand portfolio
I currently represent a select portfolio of premium European bicycle brands, working closely with distributors and retailers across different markets.
Each partnership is chosen carefully, based on shared values, product integrity, and long-term potential.
(Individual brand stories and partnerships can be found on the dedicated brand pages.)
Let’s talk
If you’re a brand looking to strengthen your aftermarket presence, or a distributor or retailer interested in working with carefully selected premium brands, I’d be happy to explore how we could work together.
[Explore an aftermarket partnership]
