{"id":4491,"date":"2009-09-08T16:33:06","date_gmt":"2009-09-08T16:33:06","guid":{"rendered":"https:\/\/bikefirst.nl\/about\/"},"modified":"2026-05-11T06:35:04","modified_gmt":"2026-05-11T06:35:04","slug":"background","status":"publish","type":"page","link":"https:\/\/bikefirst.nl\/en\/background\/","title":{"rendered":"Background"},"content":{"rendered":"\t\t
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\u201cCycling has been part of my life long before it became my profession.\u201d<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Background<\/h3>

I\u2019m Dennis Jansen, an independent advisor and sales agent in the cycling industry, operating under the BikeFirst name.<\/p>

With more than a decade of experience across OEM and aftermarket environments<\/strong>, I work with brands on product integration, market entry and long-term commercial growth.<\/p>

Industry Experience<\/h3>

My career started on the retail side of the industry, where I owned and operated a premium bicycle store focused on custom builds and direct customer interaction. This foundation gave me a strong understanding of product performance, service expectations and end-user needs.<\/p>

From there, I moved into international brand representation and OEM-facing roles.<\/p>

I worked as an account manager for ROTOR Bike Components<\/strong>, a Spanish manufacturer of high-end cycling components, followed by a role with TIME Bicycles<\/strong>, where I was active in international sales and partner management.<\/p>

In 2022, I founded BikeFirst<\/strong> and continued to support selected brands as an independent partner, focusing on sales representation, OEM development and strategic partnerships.<\/p>

Selected Partnerships<\/h3>

Over the years, I\u2019ve had the opportunity to work closely with a number of respected brands in the industry, including:<\/p>

  • ROTOR Bike Components<\/li>
  • TIME Bicycles<\/li>
  • BEAST Components<\/li>
  • 3T Bike<\/li><\/ul>

    These collaborations reflect my focus on quality-driven brands<\/strong>, long-term cooperation and mutual trust.<\/p>

    Approach<\/h3>

    Throughout my career, relationship building has been central to the way I work.<\/p>

    I strongly believe that sustainable success in the cycling industry is built on trust, transparency and long-term alignment \u2014 both commercially and personally. My role is often to connect the right people, align expectations and create partnerships that last.<\/p>

    Today<\/h3>

    Today, I work independently with a limited number of brands, acting as a long-term partner rather than a short-term intermediary.<\/p>

    \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    Why we can be partners?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tWorking Together\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tSuccess in business is built through teamwork. That\u2019s where I strive to make a difference in the cycling industry.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMore than 12 yrs experience\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tSince 2014, I have been active in the high-end segment of the bicycle market, serving customers, retailers, and manufacturers.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\t\t\t\n\t\t\t\t\t\t\tService and Support\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

    \n\t\t\t\t\t\tStrong, dependable service is crucial to any lasting partnership \u2014 and that\u2019s exactly where I step in.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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    \n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    \u201cCycling has been part of my life long before it became my profession.\u201d Background I\u2019m Dennis Jansen, an independent advisor and sales agent in the cycling industry, operating under the BikeFirst name. With more than a decade of experience across OEM and aftermarket environments, I work with brands on product integration, market entry and long-term commercial growth. Industry Experience My career started on the retail side of the industry, where I owned and operated a […]<\/p>\n","protected":false},"author":1,"featured_media":13087,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inspiro_page_layout":"narrow","inspiro_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-4491","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_urls":{"thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-150x150.jpeg",150,150,true],"medium":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-300x200.jpeg",300,200,true],"medium_large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-768x512.jpeg",768,512,true],"large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1024x683.jpeg",930,620,true],"1536x1536":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1536x1024.jpeg",1536,1024,true],"2048x2048":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-2048x1365.jpeg",2048,1365,true],"featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-2000x1333.jpeg",2000,1333,true],"featured@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",2160,1440,false],"featured-small":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1000x667.jpeg",1000,667,true],"recent-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-345x192.jpeg",345,192,true],"recent-thumbnail-retina":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-690x384.jpeg",690,384,true],"woo-featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-280x280.jpeg",280,280,true],"entry-cover":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1800x1200.jpeg",1800,1200,true],"entry-cover@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",2160,1440,false],"loop":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-950x320.jpeg",950,320,true],"loop@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1900x640.jpeg",1900,640,true],"portfolio-scroller-widget":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-840x560.jpeg",840,560,true],"portfolio_item-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",600,400,false],"portfolio_item-thumbnail@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",1200,800,false],"portfolio_item-masonry":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",600,400,false],"portfolio_item-thumbnail_wide":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1800x600.jpeg",1800,600,true],"portfolio_item-thumbnail_wide_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782-1800x750.jpeg",1800,750,true],"portfolio_item-thumbnail_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",503,335,false],"portfolio_item-thumbnail_portrait":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",600,400,false],"portfolio_item-thumbnail_square":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",800,533,false],"portfolio_item-masonry@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",1200,800,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/05\/TheTraka26_MCB-782.jpeg",1200,800,false]},"_links":{"self":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/4491","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/comments?post=4491"}],"version-history":[{"count":108,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/4491\/revisions"}],"predecessor-version":[{"id":12148,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/4491\/revisions\/12148"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media\/13087"}],"wp:attachment":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media?parent=4491"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}