{"id":12200,"date":"2026-01-24T12:31:25","date_gmt":"2026-01-24T12:31:25","guid":{"rendered":"https:\/\/bikefirst.nl\/?page_id=12200"},"modified":"2026-02-23T18:46:04","modified_gmt":"2026-02-23T18:46:04","slug":"rex-cycling-products","status":"publish","type":"page","link":"https:\/\/bikefirst.nl\/en\/rex-cycling-products\/","title":{"rendered":"REX Cycling Products"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12200\" class=\"elementor elementor-12200\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0f8f333 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f8f333\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee9ddc2\" data-id=\"ee9ddc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4dcbab elementor-widget elementor-widget-text-editor\" data-id=\"d4dcbab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"983\" data-end=\"1053\">Functional, high-quality maintenance products developed in Finland<\/h3><p data-start=\"1055\" data-end=\"1304\">REX Cycling Products represents a carefully curated range of bicycle care and lubrication solutions developed by Rex \u2014 a Finnish manufacturer with a long history of material science and wax-technology expertise.<\/p><p data-start=\"1306\" data-end=\"1683\">Originally known for ski waxes and high-performance glide technologies, Rex applied its advanced paraffin and lubricant know-how to cycling products with outstanding results. The cycling range includes chain lubricants, hot waxes, cleaners, and assembly greases \u2014 all engineered for low friction, cleanliness, and long-lasting performance.<\/p><hr data-start=\"1685\" data-end=\"1688\" \/><h3 data-start=\"1690\" data-end=\"1711\">Brand positioning<\/h3><p data-start=\"1713\" data-end=\"1932\">REX cycling products are positioned in the <strong data-start=\"1756\" data-end=\"1803\">premium maintenance and lubrication segment<\/strong> \u2014 aimed at riders, workshops, and retailers who value reliable, technically effective solutions over commodity oils and greases.<\/p><p data-start=\"1934\" data-end=\"1966\">The product range benefits from:<\/p><ul><li data-start=\"1969\" data-end=\"2015\">Expertise in paraffin- and wax-based chemistry<\/li><li data-start=\"1969\" data-end=\"2015\">Finnish engineering and quality manufacturing<\/li><li data-start=\"1969\" data-end=\"2015\">Products developed to perform under demanding conditions<\/li><\/ul><p data-start=\"2126\" data-end=\"2174\">This makes the range particularly compelling to:<\/p><ul><li data-start=\"2177\" data-end=\"2197\">Premium bike shops<\/li><li data-start=\"2177\" data-end=\"2197\">Service centres<\/li><li data-start=\"2177\" data-end=\"2197\">Enthusiast riders<\/li><li data-start=\"2177\" data-end=\"2197\">Workshops looking for differentiated maintenance products<\/li><\/ul><hr data-start=\"2301\" data-end=\"2304\" \/><h3 data-start=\"2306\" data-end=\"2334\">Who REX products are for<\/h3><p data-start=\"2336\" data-end=\"2378\">REX cycling products are a strong fit for:<\/p><ul><li data-start=\"2381\" data-end=\"2458\">Retailers who want to offer high-quality finishing and maintenance products<\/li><li data-start=\"2381\" data-end=\"2458\">Workshops that need dependable lubricants and cleaners<\/li><li data-start=\"2381\" data-end=\"2458\">Enthusiasts and customers who appreciate technically sophisticated care solutions<\/li><\/ul><p data-start=\"2603\" data-end=\"2753\">Rather than generic sprays and oils, REX products offer performance-driven alternatives that keep drivetrains smoother, cleaner, and better protected.<\/p><hr data-start=\"2755\" data-end=\"2758\" \/><h3 data-start=\"2760\" data-end=\"2779\">BikeFirst &amp; REX<\/h3><p data-start=\"2781\" data-end=\"2923\">BikeFirst represents REX cycling products with an emphasis on product integrity, technical communication, and strategic aftermarket placement.<\/p><p data-start=\"2925\" data-end=\"2942\">My role includes:<\/p><ul><li data-start=\"2945\" data-end=\"2996\">Market and territory development for REX products<\/li><li data-start=\"2945\" data-end=\"2996\">Retailer support<\/li><li data-start=\"2945\" data-end=\"2996\">Category education and technical guidance<\/li><li data-start=\"2945\" data-end=\"2996\">Strategic positioning within the premium maintenance segment<\/li><\/ul><p data-start=\"3144\" data-end=\"3276\">I support partners in bringing REX\u2019s Finnish-engineered solutions to markets where quality, performance, and differentiation matter.<\/p><hr data-start=\"3278\" data-end=\"3281\" \/><h3 data-start=\"3283\" data-end=\"3312\">Working with REX products<\/h3><p data-start=\"3314\" data-end=\"3431\">Partnerships with REX Cycling Products are built on shared commitment to product quality and long-term collaboration.<\/p><p data-start=\"3433\" data-end=\"3588\">If you are a distributor or retailer interested in offering REX cycling care and lubrication solutions, I\u2019d be happy to explore whether there\u2019s a good fit.<\/p><p data-start=\"3590\" data-end=\"3621\"><a href=\"https:\/\/bikefirst.nl\/contact-2\/\"><strong data-start=\"3590\" data-end=\"3621\">[Discuss a REX partnership]<\/strong><\/a><\/p><p data-start=\"3590\" data-end=\"3621\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Functional, high-quality maintenance products developed in Finland REX Cycling Products represents a carefully curated range of bicycle care and lubrication solutions developed by Rex \u2014 a Finnish manufacturer with a long history of material science and wax-technology expertise. Originally known for ski waxes and high-performance glide technologies, Rex applied its advanced paraffin and lubricant know-how to cycling products with outstanding results. The cycling range includes chain lubricants, hot waxes, cleaners, and assembly greases \u2014 all [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12467,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inspiro_page_layout":"narrow","inspiro_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12200","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_urls":{"thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-150x150.jpg",150,150,true],"medium":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-300x114.jpg",300,114,true],"medium_large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-768x291.jpg",768,291,true],"large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-1024x389.jpg",930,353,true],"1536x1536":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"2048x2048":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"featured@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"featured-small":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-1000x380.jpg",1000,380,true],"recent-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-345x192.jpg",345,192,true],"recent-thumbnail-retina":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-690x384.jpg",690,384,true],"woo-featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-280x280.jpg",280,280,true],"entry-cover":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"entry-cover@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"loop":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care-950x320.jpg",950,320,true],"loop@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"portfolio-scroller-widget":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"portfolio_item-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",600,228,false],"portfolio_item-thumbnail@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"portfolio_item-masonry":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",600,228,false],"portfolio_item-thumbnail_wide":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"portfolio_item-thumbnail_wide_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"portfolio_item-thumbnail_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",800,304,false],"portfolio_item-thumbnail_portrait":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",600,228,false],"portfolio_item-thumbnail_square":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",800,304,false],"portfolio_item-masonry@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/02\/REX-Bike-Care.jpg",1162,441,false]},"_links":{"self":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/12200","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/comments?post=12200"}],"version-history":[{"count":10,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/12200\/revisions"}],"predecessor-version":[{"id":12211,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/12200\/revisions\/12211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media\/12467"}],"wp:attachment":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media?parent=12200"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}