{"id":12068,"date":"2026-01-24T09:17:32","date_gmt":"2026-01-24T09:17:32","guid":{"rendered":"https:\/\/bikefirst.nl\/?page_id=12068"},"modified":"2026-01-26T09:20:12","modified_gmt":"2026-01-26T09:20:12","slug":"what-i-do","status":"publish","type":"page","link":"https:\/\/bikefirst.nl\/en\/what-i-do\/","title":{"rendered":"What I do"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12068\" class=\"elementor elementor-12068\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71f5c86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71f5c86\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-284a0a9\" data-id=\"284a0a9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bec22b6 elementor-widget elementor-widget-text-editor\" data-id=\"bec22b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"335\" data-end=\"464\">I work with brands in the cycling industry to build sustainable growth \u2014 across <strong data-start=\"415\" data-end=\"435\">OEM partnerships<\/strong> and <strong data-start=\"440\" data-end=\"463\">aftermarket markets<\/strong>.<\/p><p data-start=\"466\" data-end=\"666\">My role sits at the intersection of <strong data-start=\"502\" data-end=\"535\">strategy, sales and execution<\/strong>. I help brands enter new markets, develop long-term partnerships and turn strong products into commercially successful businesses.<\/p><p data-start=\"668\" data-end=\"864\">A key part of my work is <strong data-start=\"693\" data-end=\"718\">relationship building<\/strong>. I strongly believe that long-term success in this industry is driven by trust, alignment and personal connections \u2014 not short-term transactions.<\/p><p data-start=\"866\" data-end=\"1008\">Rather than operating as a traditional agency, I work closely with a limited number of partners, acting as an extension of their organization.<\/p><hr data-start=\"1010\" data-end=\"1013\" \/><h2 data-start=\"1015\" data-end=\"1034\">OEM Partnerships<\/h2><p data-start=\"1036\" data-end=\"1176\">I support brands and manufacturers in building <strong data-start=\"1083\" data-end=\"1114\">long-term OEM relationships<\/strong>, focused on product integration, reliability and scalability.<\/p><p data-start=\"1178\" data-end=\"1202\">This typically includes:<\/p><ul><li data-start=\"1205\" data-end=\"1235\">OEM strategy and positioning<\/li><li data-start=\"1205\" data-end=\"1235\">Partner and factory sourcing<\/li><li data-start=\"1205\" data-end=\"1235\">Product integration and development alignment<\/li><li data-start=\"1205\" data-end=\"1235\">Commercial structuring of OEM agreements<\/li><li data-start=\"1205\" data-end=\"1235\">Long-term roadmap and volume planning<\/li><\/ul><p data-start=\"1407\" data-end=\"1566\">OEM collaborations are selective and often confidential, with a strong focus on <strong data-start=\"1487\" data-end=\"1541\">trust, continuity and strong working relationships<\/strong> across all stakeholders.<\/p><hr data-start=\"1568\" data-end=\"1571\" \/><h2 data-start=\"1573\" data-end=\"1602\">Aftermarket &amp; Distribution<\/h2><p data-start=\"1604\" data-end=\"1753\">For aftermarket brands, I focus on <strong data-start=\"1639\" data-end=\"1691\">market entry, sales growth and brand development<\/strong>, particularly within the Benelux and broader European market.<\/p><p data-start=\"1755\" data-end=\"1769\">This includes:<\/p><ul><li data-start=\"1772\" data-end=\"1819\">Sales representation and commercial execution<\/li><li data-start=\"1772\" data-end=\"1819\">Distributor and dealer network development<\/li><li data-start=\"1772\" data-end=\"1819\">Go-to-market strategy<\/li><li data-start=\"1772\" data-end=\"1819\">Brand positioning and visibility<\/li><li data-start=\"1772\" data-end=\"1819\">Long-term distributor partnerships<\/li><\/ul><p data-start=\"1970\" data-end=\"2125\">Building and maintaining <strong data-start=\"1995\" data-end=\"2059\">strong relationships with distributors, dealers and partners<\/strong> is central to this approach and essential for sustainable growth.<\/p><hr data-start=\"2127\" data-end=\"2130\" \/><h2 data-start=\"2132\" data-end=\"2145\">How I Work<\/h2><p data-start=\"2147\" data-end=\"2210\">I work independently and hands-on, with a clear preference for:<\/p><ul><li data-start=\"2213\" data-end=\"2237\">Long-term partnerships<\/li><li data-start=\"2213\" data-end=\"2237\">Transparent communication<\/li><li data-start=\"2213\" data-end=\"2237\">Strong, trust-based relationships<\/li><li data-start=\"2213\" data-end=\"2237\">Practical, result-driven execution<\/li><\/ul><p data-start=\"2346\" data-end=\"2456\">I deliberately limit the number of brands I work with to ensure focus, commitment and alignment on both sides.<\/p><hr data-start=\"2458\" data-end=\"2461\" \/><h2 data-start=\"2463\" data-end=\"2476\">Background<\/h2><p data-start=\"2478\" data-end=\"2623\">With experience across <strong data-start=\"2501\" data-end=\"2544\">OEM environments and aftermarket brands<\/strong>, I understand both the technical and commercial sides of the cycling industry.<\/p><p data-start=\"2625\" data-end=\"2805\">This allows me to connect the right partners, communicate effectively at different levels, and build <strong data-start=\"2726\" data-end=\"2751\">lasting relationships<\/strong> that translate product value into commercial success.<\/p><hr data-start=\"2807\" data-end=\"2810\" \/><h2 data-start=\"2812\" data-end=\"2825\">Let\u2019s Talk<\/h2><p data-start=\"2827\" data-end=\"2862\">If you\u2019re looking for support with:<\/p><ul><li data-start=\"2865\" data-end=\"2882\">OEM development<\/li><li data-start=\"2865\" data-end=\"2882\">Market entry<\/li><li data-start=\"2865\" data-end=\"2882\">Sales representation<\/li><li data-start=\"2865\" data-end=\"2882\">Strategic partnerships<\/li><\/ul><p data-start=\"2953\" data-end=\"3012\">Feel free to <strong><a href=\"mailto:dennis@bikefirst.nl\">get in touch<\/a><\/strong> to explore whether there\u2019s a fit.<\/p><p data-start=\"2953\" data-end=\"3012\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I work with brands in the cycling industry to build sustainable growth \u2014 across OEM partnerships and aftermarket markets. My role sits at the intersection of strategy, sales and execution. I help brands enter new markets, develop long-term partnerships and turn strong products into commercially successful businesses. A key part of my work is relationship building. I strongly believe that long-term success in this industry is driven by trust, alignment and personal connections \u2014 not [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12100,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inspiro_page_layout":"narrow","inspiro_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-12068","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_urls":{"thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-150x150.jpg",150,150,true],"medium":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-300x97.jpg",300,97,true],"medium_large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-768x247.jpg",768,247,true],"large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-1024x329.jpg",930,299,true],"1536x1536":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"2048x2048":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"featured@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"featured-small":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-1000x322.jpg",1000,322,true],"recent-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-345x192.jpg",345,192,true],"recent-thumbnail-retina":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-690x384.jpg",690,384,true],"woo-featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-280x280.jpg",280,280,true],"entry-cover":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"entry-cover@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"loop":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1-950x320.jpg",950,320,true],"loop@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"portfolio-scroller-widget":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"portfolio_item-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",600,193,false],"portfolio_item-thumbnail@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1200,386,false],"portfolio_item-masonry":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",600,193,false],"portfolio_item-thumbnail_wide":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"portfolio_item-thumbnail_wide_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1290,415,false],"portfolio_item-thumbnail_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",800,257,false],"portfolio_item-thumbnail_portrait":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",600,193,false],"portfolio_item-thumbnail_square":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",800,257,false],"portfolio_item-masonry@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1200,386,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2026\/01\/IMG_0208-1.jpg",1200,386,false]},"_links":{"self":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/12068","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/comments?post=12068"}],"version-history":[{"count":22,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/12068\/revisions"}],"predecessor-version":[{"id":12455,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/12068\/revisions\/12455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media\/12100"}],"wp:attachment":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media?parent=12068"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}