{"id":11651,"date":"2025-05-19T12:05:42","date_gmt":"2025-05-19T12:05:42","guid":{"rendered":"https:\/\/bikefirst.nl\/?page_id=11651"},"modified":"2026-01-24T12:02:09","modified_gmt":"2026-01-24T12:02:09","slug":"3t-bike","status":"publish","type":"page","link":"https:\/\/bikefirst.nl\/en\/3t-bike\/","title":{"rendered":"3T Bike"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"11651\" class=\"elementor elementor-11651\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-89db8b8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"89db8b8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fee513\" data-id=\"1fee513\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13a73b9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13a73b9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-425b602\" data-id=\"425b602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b5b50ab elementor-widget elementor-widget-text-editor\" data-id=\"b5b50ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3 data-start=\"323\" data-end=\"365\">Performance-driven Italian engineering<\/h3><p data-start=\"367\" data-end=\"606\">3T is an iconic Italian brand with a strong focus on performance, innovation, and design. Known for pushing boundaries in gravel and road cycling, 3T combines advanced engineering with a distinctive Italian approach to product development.<\/p><p data-start=\"608\" data-end=\"846\">Today, 3T designs and manufactures its frames in Italy, maintaining full control over materials, production, and quality. This hands-on approach allows the brand to innovate quickly while delivering consistently high-performance products.<\/p><hr data-start=\"848\" data-end=\"851\" \/><h3 data-start=\"853\" data-end=\"874\">Brand positioning<\/h3><p data-start=\"876\" data-end=\"1016\">3T is positioned in the <strong data-start=\"900\" data-end=\"931\">premium performance segment<\/strong>, with a clear focus on riders who value speed, efficiency, and technical innovation.<\/p><p data-start=\"1018\" data-end=\"1054\">The brand is particularly strong in:<\/p><ul><li data-start=\"1057\" data-end=\"1086\">High-performance gravel bikes<\/li><li data-start=\"1057\" data-end=\"1086\">Progressive gravel platforms<\/li><li data-start=\"1057\" data-end=\"1086\">Aerodynamic and race-proven designs<\/li><\/ul><p data-start=\"1161\" data-end=\"1282\">Rather than following trends, 3T develops products with a clear vision \u2014 often setting the direction within its category.<\/p><hr data-start=\"1284\" data-end=\"1287\" \/><h3 data-start=\"1289\" data-end=\"1306\">Who 3T is for<\/h3><p data-start=\"1308\" data-end=\"1331\">3T is a strong fit for:<\/p><ul><li data-start=\"1334\" data-end=\"1366\">Performance-oriented retailers<\/li><li data-start=\"1334\" data-end=\"1366\">Shops with a knowledgeable and demanding customer base<\/li><li data-start=\"1334\" data-end=\"1366\">Dealers looking for a distinctive, high-end alternative to mainstream brands<\/li><li data-start=\"1334\" data-end=\"1366\">Cyclists who appreciate engineering-driven product development<\/li><\/ul><p data-start=\"1575\" data-end=\"1692\">The brand performs best in environments where product knowledge, fit, and storytelling are part of the sales process.<\/p><hr data-start=\"1694\" data-end=\"1697\" \/><h3 data-start=\"1699\" data-end=\"1717\">BikeFirst &amp; 3T<\/h3><p data-start=\"1719\" data-end=\"1822\">As aftermarket representative, BikeFirst supports 3T through a long-term, relationship-driven approach.<\/p><p data-start=\"1824\" data-end=\"1841\">My role includes:<\/p><ul><li data-start=\"1844\" data-end=\"1878\">Market and territory development<\/li><li data-start=\"1844\" data-end=\"1878\">Retailer support<\/li><li data-start=\"1844\" data-end=\"1878\">Sales coordination and account management<\/li><li data-start=\"1844\" data-end=\"1878\">Strategic positioning within the premium segment<\/li><li data-start=\"1844\" data-end=\"1878\">Ongoing feedback between market and brand<\/li><\/ul><p data-start=\"2062\" data-end=\"2201\">I work closely with partners to ensure that 3T is positioned correctly, supported properly, and represented consistently across the market.<\/p><hr data-start=\"2203\" data-end=\"2206\" \/><h3 data-start=\"2208\" data-end=\"2227\">Working with 3T<\/h3><p data-start=\"2229\" data-end=\"2338\">Partnerships with 3T are built selectively, with a focus on quality, commitment, and long-term collaboration.<\/p><p data-start=\"2340\" data-end=\"2460\">If you are a retailer interested in working with 3T, I\u2019d be happy to explore whether there is a good fit.<\/p><p data-start=\"2462\" data-end=\"2492\"><a href=\"https:\/\/bikefirst.nl\/contact-2\/\"><strong data-start=\"2462\" data-end=\"2492\">[Discuss a 3T partnership]<\/strong><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-202561b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"202561b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-284b351\" data-id=\"284b351\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7791dee elementor-widget elementor-widget-spacer\" data-id=\"7791dee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Performance-driven Italian engineering 3T is an iconic Italian brand with a strong focus on performance, innovation, and design. Known for pushing boundaries in gravel and road cycling, 3T combines advanced engineering with a distinctive Italian approach to product development. Today, 3T designs and manufactures its frames in Italy, maintaining full control over materials, production, and quality. This hands-on approach allows the brand to innovate quickly while delivering consistently high-performance products. Brand positioning 3T is positioned [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11736,"parent":0,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inspiro_page_layout":"narrow","inspiro_hide_title":false,"footnotes":"","_links_to":"","_links_to_target":""},"class_list":["post-11651","page","type-page","status-publish","has-post-thumbnail","hentry"],"featured_media_urls":{"thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-150x150.webp",150,150,true],"medium":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-300x200.webp",300,200,true],"medium_large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-768x512.webp",768,512,true],"large":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-1024x683.webp",930,620,true],"1536x1536":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-1536x1024.webp",1536,1024,true],"2048x2048":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",2048,1365,false],"featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-2000x1333.webp",2000,1333,true],"featured@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",2048,1365,false],"featured-small":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-1000x667.webp",1000,667,true],"recent-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-345x192.webp",345,192,true],"recent-thumbnail-retina":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-690x384.webp",690,384,true],"woo-featured":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-280x280.webp",280,280,true],"entry-cover":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-1800x1200.webp",1800,1200,true],"entry-cover@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",2048,1365,false],"loop":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-950x320.webp",950,320,true],"loop@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",960,640,false],"portfolio-scroller-widget":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-840x560.webp",840,560,true],"portfolio_item-thumbnail":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",600,400,false],"portfolio_item-thumbnail@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",1200,800,false],"portfolio_item-masonry":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",600,400,false],"portfolio_item-thumbnail_wide":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-1800x600.webp",1800,600,true],"portfolio_item-thumbnail_wide_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape-1800x750.webp",1800,750,true],"portfolio_item-thumbnail_cinema":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",503,335,false],"portfolio_item-thumbnail_portrait":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",600,400,false],"portfolio_item-thumbnail_square":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",800,533,false],"portfolio_item-masonry@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",1200,800,false],"portfolio_item-thumbnail_portrait@2x":["https:\/\/bikefirst.nl\/wp-content\/uploads\/2025\/05\/gravel_riders_landscape.webp",1200,800,false]},"_links":{"self":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/11651","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/comments?post=11651"}],"version-history":[{"count":26,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/11651\/revisions"}],"predecessor-version":[{"id":12171,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/pages\/11651\/revisions\/12171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media\/11736"}],"wp:attachment":[{"href":"https:\/\/bikefirst.nl\/en\/wp-json\/wp\/v2\/media?parent=11651"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}